Analytics Driven Platform to Augment Online Shopping Experience

VSH Solutions exercised its development platforms to accelerate the development and optimize the development costs.

In the initial phase, the product range and data crawling was limited to Amazon store which later on extended to other stores and online platforms.

Data crawling was a crucial functionality for the application and it required voluminous crawling at very rapid pace. In the beginning VSH utilized the Keepa services to crawl stale data and used its own solution for regular updates of the same which later on modified using the in house developed platforms and ensured high accuracy and availability of the crawlers to render factual data for analytics.

More than 30 prediction models were conceptualized and developed to facilitate the price predictions, category wise product correlations, price fluctuations in anticipation of new product launch, price trends across various product categories and price fluctuation probability in coming days, weeks and months. MongoDB was used to store the crawled variable data and run the machine learning algorithms to assist the users in the buying process.

Backend system was developed to share the product data and preferred prices of those products with the vendors, who were given the opportunity to fulfil requirements which were feasible to them. Further, accessible bidding mechanism was implemented to sort out the claims of multiple interested vendors; this practical system increased the conversion rates and gave rise to mutually beneficial arrangement between buyers and sellers.

VSH took the responsibility to improve the product acceptance level and provide required visibility with tailored marketing activities. In order to minimize the support time for the application and help expedition of training and on boarding of resources, VSH developed comprehensive training program backed by standardized documentation and explanatory videos of the product.

Crawling of millions of product’s data, its assessment and storing, comparing it on regular basis for buying suggestions was humongous data management exercise. But accurate crawling results were critical for the functioning of the application as the core functionalities of the application were totally dependent on its results. VSH modified the Crawler Platform to meet these high end requirements and established a practise to check the health of the crawlers at a regular interval.

Finding out product price patterns, correlations between various parameters and implementation of the multiple machine learning models was complicated. The issue was ironed out by developing set of models to provide the best possible results to user’s buying decision.

During the final stages of the development, there was major change in the client’s organization structure resulting into alterations in the project stakeholder positions. VSH Account Owner assisted the new CEO and stakeholders by providing the technology briefing and facilitated the on-boarding of the new team.

Methodologies and optimal practises to handle data at a sizable scale

Approach and innovative thinking necessary to find out the data analytics patterns and their implement techniques