Documenting the rough product idea discussed over few brainstorming sessions was critical, so the project started with preparing thorough requirement document and defining the solution and execution approach. Some of the important aspects of the solution include:

‘VSH SaaS’ is SaaS development acceleration platform and has number of in built standard SaaS features, the platform was leveraged for this project to reduce the time to market. On top of the standard features, development of number of features like content collaboration, feedback management, integrated dashboard modules were developed. 

Apart from the technology consulting, development, testing and deployment; VSH team was responsible for marketing and branding of the solution and ensured start off of extensive inbound and outbound marketing strategies. 

The project involved integration with all the major social media platforms. Different set of integration guidelines, managing communication with their respective technical teams and consideration of all these aspects while sprint planning to avoid delays was critical during development. With effective management and seamless communication practise, VSH team managed to successfully complete these within given timeframe.

Having detailed knowledge of issues and risks associated with conversions in SaaS solutions, VSH built robust system to reassure users in case of failed payments or payment related issues. Also developed and efficient ‘Plan Customization Module’ to help build custom plans for enterprises and for individual clients facilitating the work for SDR’s while dealing with niche requirements.

The SaaS Platform required to ease the content creation, content collaboration, feedback management for stakeholders executing different social media campaigns at different levels. This included possibility of stakeholders like employees, partners and members working in different functions within the organizations and outside the organization as well. Considering all the possibilities, VSH team developed Smart role based access to effectively manage the roles and responsibilities of stakeholders while ensuring smooth communication among them.

Major challenges were involved in the third party integrations as all the platforms have different set of integration guidelines. The process was time consuming and directly impacting sprint planning and delivery deadlines. 

Difficulties in ensuring real time communication with onsite team because of unusual time difference, as client’s HQ is located in Mountain Time zone while our development team was working from IST time zone, so working hours were changed to have late night or early morning daily stand ups.

Development of event management and scheduling featured tool within the product itself to overcome the limitations of the thirty party event management tools. 

Creation of custom HTML ads was challenging part of the ‘In browser ad creator’ which was successfully executed after consultation with VSH’s Subject Matter Experts. The feature enabled users to create and preview of these ads in various devices and environments.

Continuous and prompt communication with stakeholders and technical team is necessary to manage permissions and compliances in case large number of third party integrations are involved as it may create bottleneck in sprint planning and meeting deadlines. 

In depth understanding of the social media domain, its norms and comprehension of metric to gauge the audience engagement on social media. 

Processing, management and storage of large amount of data which was getting generated through various platforms in the form of images, videos and other media files.